Gallus Brewing —Visual Brand Identity
Looking to launch into the crowded market of Glasgow craft brewing and mark themselves as different from the ‘establishment’ of Drygate and Brewdog. Gallus wanted to throw out the artisanal, delicately crafted rubbish that other brewers talk about. Their aim was to simply make tasty beer for tasty people. Gallus brewing is a Glasgow company that does craft brewing differently. Bold, brash, Gallus!
We aimed to match Gallus’ ‘anti’ approach to brewing with an ‘anti’ approach to the tropes of craft brewing design. A lo-fi approach and monotone colour scheme was chosen to stand out from the mess of colour on the shelves. With a bold name like Gallus we weren’t aiming for constraint on all fronts. We threw out the intricate illustrations and through on a Gallus scribble. A mark that says I know best.
We then developed simple brand guideline to future proof Gallus and encourage endless variety and exploration which can grow as the company does.
“With so much choice available now in craft beer, it’s difficult to visually stand out, but the guys have nailed it time and time again. With the branding itself and the label designs; I usually end up with more praise for the packaging than the contents!” Ben Kassous —Owner